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Trumper Radio
Direct Mail
( Additional information )
Trumper Communications owns a whole bunch of radio stations in the Albuquerque, New Mexico area.
This is direct mail aimed at advertisers a to get them to buy more advertising on the radio, if they were already customers, or, if not, to get them to try radio advertising for the first time.
I did not design the TCI logo.
Originally, I did design the postcards in very dark metallic green and fluorescent orange*. The printer in Albuquerque balked. (Scaredy cats.) The postcards still had plenty of impact with the 2 regular PMS inks we chose. (I know, I know: there are trapping and environmental issues ... but when you get a big pile of mail...)
writer: Peter Holter
agency: Holter & Co., Albuquerque
illustration: Havana Street
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